A leading manufacturer and distributor of building equipment needed to refine its marketing strategy by improving lead segmentation, reducing redundant targeting, and enhancing conversion rates. Stridely Solutions implemented a Salesforce-based lead scoring system powered by machine learning to automate lead evaluation, prioritize high-value prospects, and optimize marketing efforts.
The solution featured automated lead scoring based on historical data, predictive customer segmentation, and customizable scoring thresholds for precise targeting. Seamless integration with the client’s CRM ensured smooth execution of campaigns, while data-driven insights enabled more personalized and effective marketing strategies.
The implementation resulted in higher lead conversion rates, reduced marketing costs, and improved efficiency in lead management. By automating lead generation and scoring, the client gained a competitive edge, focusing efforts on high-value leads and maximizing revenue potential. With advanced segmentation and predictive analytics, Stridely Solutions helped streamline the lead generation process, driving sustained business growth.