A leading paint brand in California collaborated with Stridely Solutions to develop an Augmented Reality (AR) mobile application, enhancing the online shopping experience. The client aimed to create a DIY AR solution, enabling customers to visualize paint colors in their spaces before making a purchase.
Stridely Solutions designed a feature-rich application for Android and iOS, integrating a user-friendly interface, a vast paint color library, and Bluetooth-enabled CAPSURE hardware for accurate color identification. The AR functionality allowed customers to project selected colors onto walls for real-time visualization, simplifying decision-making and enhancing user engagement.
The results included streamlined color selection, seamless compatibility across mobile devices, increased brand visibility through social sharing, and improved customer satisfaction. This innovative solution redefined the digital shopping experience in the paint industry, reinforcing the brand’s leadership in personalized home improvement.