Transforming Service Enablement with Augmented Reality for a Leading Retailer

Retail Consumer Service Enablement and Enhancement using Augmented Reality

A leading retail brand in California partnered with Stridely Solutions to enhance its online shopping experience and reduce product return rates using Augmented Reality (AR). Despite strong sales, the client faced challenges with size mismatches and unmet customer expectations.

Stridely Solutions developed an AR-powered application that allowed customers to visualize products in real-time, place them in their environment using surface detection, and explore items through 360° views. The app was built through an MVP approach, refined based on user feedback, and launched successfully.

The results included a 75% reduction in return rates, a 35% increase in conversion rates, and improved customer satisfaction. The AR integration positioned the client as an industry innovator, bridging the gap between online and in-store experiences.

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