E-commerce and many D2C businesses must adopt smart recommendation systems for increasing sales and customer engagement. The tool allows businesses to suggest what the customer wants to see or buy. Its effective use can change the face of the D2C business and build a dependable customer base.
A smart recommendation system is a piece of technology, designed to combine AI and ML. allowing end-users to make personalized service/product recommendations. It acts as a buying guide for prospective buyers and is highly viable in making appropriate buying suggestions.
- Using the tool, one can generate the below-mentioned relationships
- User-product relationships by using the users’ personal product preferences
- User-user relationship as it brings people buying same services/product together
- Product-product relationship products belonging to the same category can be compared and ranked together